Staging – For a Faster Sale and Higher Price in Toronto

Selling a home in Toronto can be tough. Sellers want to get everything they think their home is worth (and often times more!), so naturally, anything they can do to make their home more attractive – to make their home sell for a higher price – is a wise idea. Sellers should take advantage of the most effective resources available to them so that they can net the most in Toronto’s currently strong seller’s market. Most people would agree that the two most important factors impacting the success of a home sale are asking price and visual presentation. For this reason, Sellers should seriously consider is hiring a professional stager.

What Stagers Can Do

Home staging in the Toronto real estate market is a proven and highly effective marketing tool that helps complete the picture for potential buyers, enabling them to see themselves living in a home. Stagers apply their design and home staging expertise to get potential homebuyers to be able to envision themselves living in the property, spending time with family and entertaining friends. When buyers see the full potential of a home and the complete picture, they feel the need to place an offer, or risk losing their dream home. The result is a higher selling price and a faster sale. Professional stagers are interior decorators, so they know just how to use the space available in the best way possible. They can make a home appear more seamless and put-together than it had ever looked in the past. A skilled stager can take a large empty space and make it look full and vibrant, elegant and graceful. Services range from an initial consultation to bringing in all of their own pieces so Sellers do not have to worry about sourcing new furniture, appliances, and decorations.

Why Staging is Critical When a Property is Vacant

Stagers are critical for vacant spaces for one very basic reason: A home with nothing in it looks barren and boring. The walls are empty and long. It’s difficult for a potential homebuyer to tell how big the rooms really are because they have nothing to compare them to. A potential buyer might think that a master bedroom is rather small if it’s empty. With a king-size bed against the wall, however, the buyer will be able to see how large the room really is. Providing this sort of perspective is something that Sellers cannot do unless they are still living in the home with all of their own things in it, but stagers can offer it even after they have moved out. Have a look at my listing at 363 Sorauren #412 for an excellent example of how a vacant space was transformed with staging. After being on the market for not even 1 day, my clients received an amazing offer that was accepted.

Why This Can Increase The Home’s Value

At first glance, it may seem odd to skeptics that staging can help increase the price of a home since prospective buyers will not get to keep any of the items that have been used in the staging. They will still get the empty house, which is exactly what they would have gotten had they first seen it while it was empty. Even so, there is no denying that homes that have been professionally staged sell for more money. When buyers emotionally connect with a home, they won’t want to lose it to another buyer.

Simply put, a staged home will allow Sellers to show to prospective buyers their property looking as good as it possibly can. Buyers will see all of the potential that the home has so that they do not have to try to figure it out on their own. Many people have a hard time visualizing what a property could be, and are only able to see what it currently is. Buyers are willing to pay more because the Sellers will have created a lasting impression.

If you’re thinking of selling and would like to learn more about staging and my highly effective Seller’s package, call me on my direct line at 416-315-2565 or email me at marian@mariankeriakos.com